My involvement in sharing ideas with the team in a braintrust that has delivered value beyond exception. The headlines and the taglines were written by me while bouncing copy with the creative team for final approval delivered a robust and embracing campaign. Communication excels in creating engaging content that resonates with audiences across various platforms. The campaigns are strategically designed to amplify the brand’s reach, fostering meaningful interactions to drive results while the CropRemedy brand has captured the interest of Walmart, and several other national retailers on their online platform which will, in short order usher CropRemedy into the brick and mortar stores nationwide.
Projects
Intro Ad campaign: Liquid nutrient that acts like a fountain of youth for plants.
Spray bottle TVC: Reinforcing the power of CropRemedy's protective shield.
Faster grow cycle: Liquid nutrient that gives plants the grow power that produces fruit early in it's lifecyle.
Diavolo Coffee Brand : WICKED ONE blend
Diavolo Coffee was a special passion project that came to me unexpectedly—thanks to its modest budget, I was given the freedom to take the creative reins. From the brand flavor names such as DAMIAN, GRAVESTONE, HELLHOUNDS, MORBIUS, RESURRECTION, WICKED ONE and even STOOPID CUPID, to crafting the website headers, and tagline to writing the copy for the coffee pouches, I had full license to let my imagination run wild.
The brief was simple: "Unleash your creativity." And that’s exactly what I did—from the overarching theme down to the devilish details. This project was an absolute blast.
Complete was a unique challenge—an insider B2B network where traditional marketing strategies seemed unlikely to make an impact. Their audience was niche, and only those within their industry circle would even notice. But with competitors encroaching on their space, they needed to stand out and what set them apart was their remarkable heritage and their bold, almost rebellious spirit—they thrived on doing what others wouldn’t. My thought was that we should consider the idea of putting the 800 pound gorilla in the room to work, or to put the elephant in the room to work, with the matching tagline, "We do what no one wants to do, and we do it well." So I leaned into that identity, crafting a campaign that celebrated their distinctiveness. And it worked: The results were a resounding success.
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Complete Intro Ad: Putting that elephant in the room to work, hit a home run.
Complete: B2B brochure, the 'fist bump' was the handshake that made the concern of 'the elephant in the room' metaphor far less intimidating.
The official game ball, golf keepsake for a 'Complete' golf outing.
Complete Ad: The rat race and the elephant in the room that was put to work.
How I transformed a mundane money campaign from just another financial pitch, into a creative spark that transformed into the "Golden Goose" phenomenon by reframing financials as "golden eggs" and branding the client as MamaGoose and turned dry advice into a whimsical, relatable journey. Customers didn’t just see numbers; they visualized their growing nest eggs, sharing the myth-inspired metaphor with excitement. The campaign went viral, blending humor with financial wisdom, and suddenly, everyone wanted their own golden eggs, propelling the Gold Medal Funding brand from forgettable to memorable by crowning my client as the MamaGoose of money magic!
